Three Revenue Principles
To grow restaurant revenue, internalize these three principles.
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1
Season every sushi piece to lift prices
Wasabi and soy add a 1.5-2x multiplier to every piece. The easiest, highest-impact lever.
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2
Balance the menu
2-3 fancy dishes plus a broad standard menu hits both throughput and average price.
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3
Train and specialize staff
Skill investments in cooking, drinks, or cleaning each lift store-wide efficiency.
Forgetting to season cuts sales in half, so early on, make seasoning every plate a deliberate habit. Automation features unlock later — switch your approach as the restaurant scales.
Menu Composition
| Menu Type | Profile | Suggested Share |
|---|---|---|
| Fancy Dishes | High price, slow to prepare | 2-3 signature items |
| Standard Sushi | Average price, easy to serve | The bulk of the menu |
| Drinks | Add-on revenue per visit | Keep several available |
| Desserts | Boost customer satisfaction | 1-2 items is plenty |
Staff Training
Each employee has different aptitudes, so pushing every skill on every person is less efficient than specializing — "this one is the cook, this one is drinks." Skill trees branch, so plan from hire onward.
Fish Farm and Interior Upgrades
The Fish Farm multiplies your catch and feeds the kitchen reliably when you check it daily. Interior upgrades (table expansion, drink bar, VIP support) boost capacity and satisfaction. Table expansion is the most direct lever on revenue, so prioritize it.
Pairs With Diving
The restaurant's ingredients come from your dives and the Fish Farm. For diving efficiency and weapon upgrades, see the Diving and Weapons Guide, and for the daily cycle, see the Beginner Guide.
★Honest Take — Seasoning Genuinely Changes the Game
Honestly, an early game where you forget to season feels like "revenue just won't grow." The moment seasoning every piece becomes a habit, revenue doubles and the restaurant side genuinely takes off. This small habit changes the experience more than almost any single upgrade, so internalize it from the very first day.